7 Tips For Managing Social Media CampAigns

Creating and running a successful social media campaign can be a rough ride. For those new to the world of Facebook or Instagram advertising, it can be a bewildering and often time-consuming process. However, it doesn’t need to be like that. Here are seven tips for managing a social media campaign.

1. Formulate Your Strategy

Too many businesses take to social media in the vague hope that a little extra coverage will do wonders for their business. Unfortunately, it’s not that easy. Before you start, be clear about your goals and objectives, but also about the strategy you are going to use.

Set realistic goals for your business, whether it’s in terms of percentage increase in sales or a specific number of followers.

Lastly, find your identity. Customers like the feel of security with a brand they know and trust. So, try and keep a consistent style or format. If you think quirky quotes are going to work, keep that up. If you want customers to associate blue with your products, then stick to it.

2. Don’t Forget Your Call to Action

A call to action, otherwise known as CTA, is a vital part of any social media campaign. That’s where you ask your followers or users to do something. For example, “download this free guide” or “buy today to get half-price.”

Be compelling and urgent when designing a CTA. You want your audience to take action right now, not tomorrow. Words like buy, call, or click work well, along with a sense of urgency. Phrases like “For 24 hours only” or “available spaces are filling up quickly” are more likely to encourage your audience to act. Lastly, offer something beneficial. If what you’re offering is worthless, no one will take it.

3. Test Different Strategies

Another common mistake is to hurtle headlong into a social media campaign without testing different avenues first. Spend a few weeks running pilot campaigns using different advertisements, images, and target audiences. You will gain a much clearer understanding of what works and what doesn’t.

Record the results of your test. What combination worked best? What image had the highest reach? And what keywords worked particularly well? Think of it like a jigsaw puzzle at this point. Hopefully, by reassembling all of the best aspects, you can create one successful campaign.

4. Don’t Forget SEO

SEO is, of course, an integral part of any website that hopes to be successful. But surprisingly, it often doesn’t carry the same weight when using social media platforms.

Keywords are an integral part of any platform, and when poorly done, they can seriously hamper your reach. Before you start, compile a list of specific keywords and be sure to include them. Then use sites like BuzzSumo or Oktopost, which are great tools to improve social media management. These platforms allow you to get a real insight into what keywords are working and what aren’t.

5. Engage with Your Audience

Remember, it is social media. Take the time to engage with your audience whenever possible. People don’t want to interact with a faceless robot. they want human interaction. That’s also a vital indication of how your campaign is running.

Keep close tabs on positive and negative engagement, and even record what people say in a spreadsheet. You can then match up the dates in your campaign with how the public’s response.

6. Track It All and Make Changes

After a month or so, take a step back, and evaluate how it’s all going. Be honest with yourself, what is going well and what could be changed. You should also set up Google Analytics early to monitor your conversion rate in more depth. Creating an excel spreadsheet is a great way of compiling a ton of data into a single manageable document.

7. Time to Stop

Few social media campaigns run indefinitely. They are often designed for short bursts to help boost business. The money involved can quickly spiral out of control if you’re not careful. Also, there’s no use continuing the campaign after it stops bringing results.

It’s difficult to tell how long should a social media campaign last. If your campaign is reaching its desired audience, but you are still not converting it into sales, it may be an issue with your product. If, on the other hand, your campaign is not reaching the target audience in the numbers you anticipate, then you should redefine your campaign.

Final Thoughts

A well-executed social media marketing campaign can drive your sales through the roof. Also, a poorly planned campaign can destroy your product. Be careful, test the waters, and plan thoroughly.